Scholarships In Sport Marketing

Scholarship Application Tips For Sports


Securing scholarships in sport marketing can provide enthusiastic sports fans with a more financially feasible path to pursuing this distinctive media-focused major.

Degrees in sports marketing delve into the tactics employed by athletes, teams, and sports organizations to effectively execute promotional initiatives. Forbes projects that the sports industry in North America will surpass $75 billion in the near future, indicating a lucrative field. Graduates with expertise in sports marketing can anticipate high demand for their skills.

Marketing management is expected to witness a faster-than-average job growth rate of 9 percent through 2024, creating 18,200 new positions across various industries. Those specializing in sports marketing can pursue a range of roles, including brand manager, sports agent, event coordinator, account director, marketing representative, and public relations manager.

Whether aspiring to work in Major League Baseball or aiming for a role in NASCAR, the availability of 20 sports marketing scholarships presents a promising opportunity for students.

Scholarships In Sport Marketing

The Anna C. Klune Memorial Scholarship

The Connecticut Chapter of the American Marketing Association collaborates with the Hartford Foundation for Public Giving to grant the Anna G. Klune Memorial Scholarship, ranging from $1,000 to $1,500 annually.

This scholarship is designated for Connecticut residents enrolled in an MBA program at an accredited U.S. business school, specifically focusing on marketing or related fields like sports marketing. Selection criteria include academic excellence, leadership experience, entrepreneurial inclination, financial necessity, and a letter of nomination.

The Athnet Sports Recruiting Scholarship

Athnet Sports Recruiting operates as a digital repository containing over 35,000 NCAA and NAIA coaches’ profiles. The platform extends a $1,000 scholarship program aimed at aiding graduating high school seniors or current undergraduate students who have participated in interscholastic varsity sports.

The scholarship funds are designated to assist athletes pursuing sports-related degrees, like sports marketing, within any accredited U.S. higher education institution. Interested applicants are required to submit an original essay spanning 400-500 words, detailing the personal life lessons acquired through their experiences on the playing field or court.

The Bob Lovell Marketing Scholar Program

The Coca-Cola Scholars Foundation recognizes the retired Vice President of Marketing of Coca-Cola through the Bob Lovell Marketing Scholar Program. This program grants one-time scholarships worth $1,000 each. Eligible candidates must be rising juniors, seniors, or graduate students enrolled at accredited universities in the United States.

Additionally, they need to have completed at least nine credits of marketing-related coursework, which must include sports marketing. Evaluation of online applications focuses on criteria such as academic achievement, professional background, enthusiasm, communication abilities, and marketing acumen.

Scholarship By George C. Matteson, Jr.

Since 1989, the Promotional Products Education Foundation has awarded more than $1.56 million via its marketing initiatives, which encompass the George C. Matteson, Jr. Scholarship—a $1,000 grant. This scholarship supports the eligible dependents of full-time employees or proprietors of businesses specializing in marketing promotional products across various sectors, including sports. Incoming freshmen who qualify must:

  • Enroll as full-time students at accredited four-year colleges.
  • Maintain at least a B average.
  • Demonstrate a keen interest in marketing.

DFW Scholarships for Hispanic Communicators

The Hispanic Communicators Dallas-Fort Worth Scholarships award $2,000 annually to Latino/a undergraduate students majoring in fields such as journalism, marketing, public relations, or communications, including sports-related disciplines.

Eligible applicants, residing in North Texas from Palo Pinto to Hunt County, must be enrolled full-time at accredited U.S. colleges, uphold a minimum 2.5 GPA, present three marketing work samples, and submit a 250-word essay addressing challenges confronting the Hispanic community.

The Jim McKay Graduate Scholarship Initiative

The NCAA provides the Jim McKay Graduate Scholarship Program, granting $10,000 in honor of the esteemed sports journalist. This scholarship is open to college seniors pursuing master’s degrees in fields such as sports communication, public relations, marketing, and media.

To qualify, applicants must have competed on NCAA athletic teams, maintained a minimum GPA of 3.5, demonstrated integrity akin to McKay’s, and secured a coach’s endorsement.

Scholarships In Sport Marketing

Scholarship In Memory Of John Mclendon

The Fiesta Bowl, in collaboration with the National Association of Collegiate Directors of Athletics, offers the $10,000 John McLendon Memorial Minority Scholarship, designed for senior-level undergraduate students.

Eligible candidates should be planning to pursue master’s degrees in athletic administration or sports management and marketing. To qualify, applicants must:

  • Be enrolled as full-time students
  • Identify as ethnic minorities under the Civil Rights Act of 1964
  • Show active participation in collegiate athletics.
  • Keep your GPA at 3.0 or above.

Scholarship In Memory Of Mike Buoncristiano

Marketing EDGE offers nine scholarships for sports marketing, varying from $1,000 to $7,000 each, one of which is the Mike Buoncristiano Memorial Scholarship, honoring a former President of the Direct Marketing Club of New York. Eligible applicants must be college students engaged in an EDGE program, pursuing marketing-related majors with a GPA of 3.0 or above. Additionally, they can explore opportunities like the Don Kuhn Memorial Scholarship and Lester Wunderman Scholarship Fund.

Scholarship For Sport Media Established In Honor Of Robert F. Collins.

Bowling Green State University’s College of Education & Human Development presents the Robert F. Collins Sport Media Scholarship, valued at $500. This scholarship commemorates the esteemed columnist from The Rocky Mountain News.

To qualify, sophomores or juniors must be enrolled full-time in the Sport Management program accredited by COSMA. Demonstrating a strong interest in media professions, such as marketing and advertising, is essential. Preference is given to students who actively contribute to Maxwell Media Watch.

Scholarship By Scarlett Family Foundation

The scholarships provided by the Scarlett Family Foundation aim to support Middle Tennessee residents who are actively seeking business degrees, including majors in marketing and sports marketing. These scholarships vary in amount from $3,000 to $15,000 annually.

Eligible students must reside in one of the 40 qualifying counties spanning from Franklin to Robertson and Maury. Additional requirements include possessing a high school diploma or GED, being enrolled full-time in a four-year nonprofit college, and maintaining a GPA of 2.5 or higher.


Developing a strategic approach to finance a minimum of four years of college education is crucial. Tuition fees for sports marketing degrees typically amount to $9,410 per year for public in-state colleges and $32,410 for private institutions. Despite the promising average salary of $140,660 reported by the BLS for sports marketing managers, the initial expenses can impede your educational pursuits. Thus, it’s imperative to seek out money-saving opportunities such as scholarships, fellowships, and grants to ensure success in becoming an ambassador for athletic brands. Overcoming financial obstacles in tuition can be achieved by incorporating these 10 scholarships in sport marketing into your search for financial aid.

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